After studying the assigned reading The Handbook of Communication Science, Second Edition: Chapter 15: Mass Media Effects, considering one of the five categories of media effect theories mentioned in the article (learning, socialization, selective exposure, selective presentation, and perceived effects. Remember, these are the categories, not the names of the theories themselves.
Remember these theories apply to all mass media vehicles (television, radio, books, video games, social media, newspapers magazines, films, etc.) through which messages are disseminated to mass audiences.
Identify one of the theories listed in the article and answer the following questions or prompts.
A) Does media directly influence individuals? Explain your answer.
B) Which of the mass communication theories do you feel most accurately portrays your media experiences? Why? Be sure to provide an example that supports your opinion.
C) How involved should the government be in protecting us from media effects?
This paper is in essay format, not a Q&A. Your essay should include an appropriate title, introduction and conclusion. Your essay should be 200-300 words, 12 pt. font, 1 ½ line spacing. Make sure to include your name, date, and course in the upper right hand corner of the page. Properly cite your sources in APA style and provide a “works cited” at the end of your essay.
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