Writing Question

Learning Goal: I’m working on a writing question and need a sample draft to help me learn.

PLEASE BEFORE YOU START THIS ASSIGNMENT, FIRST GO BACK TO ASSESS THE ITEM IN THIS MODULE, “FEEDBACK ON PROJECT 1” .

1. Identify a product you have purchased which you love so much. Write an essay examining the marketing strategies that have been employed in marketing the product/service in terms of market segmentation, targeting, positioning, and the use of product, price, promotion and place as marketing strategy tools in marketing the product/service in the market place.

NB:

CREATE THE FOLLOWING HEADINGS AND WRITE UNDER EACH BASED ON YOUR RESEARCH FINDINGS:

1. MARKET SEGMENTATION

2. MARKET TARGETING

3. POSITIONING AND DIFFERENTIATION

4. PRODUCT

5. PRICE

6. PROMOTION

7. PLACE

8. CONCLUSION

You are strongly encouraged to source additional information outside the textbook. You may look at the company websites. Also, in order to show how the theory relates to the ‘real world’, you may look at academic journals to find relevant information about theories and practice. Additionally, you may look at the brands’ websites, annual reports (10K); press releases and other published articles to find relevant information about these brands’ strategies, and social media pages for relevant information and document what the brands have been doing under each of the headings above.

2. Please access the item “Feedback on Project 1-3” in this Module for more details. Watch the video, Read the what i expect from you under each section, and take a look at the SAMPLE at the tail end of it.

3. Your write up should NOT be in bullet form. It should be a research paper write up in an essay form under each section, separated by paragraphs and headings. It should be a word document of 1.5 spacing, 1-inch margins, in Times New Roman, 12 point font size, and Full Harvard, Chicago or APA Referencing are required or any referencing method of your choice. You should have appropriate in-text references under each section of the outline above and create your end-of-text references/reference page NOT at the end of every section, but after your conclusion at the very tail end of your entire write up. And this will be the full references for ALL the in-text references put together and arranged in alphabetical order by the first letter of each in-text reference.

4. There is NO PAGE LIMIT for this assignment

5. Look at the rubric for points distribution for this assignment.

Use the attached rubric as your guide for grading

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