Upon completion of the course, students will be able to:
Module Reading and Resources
Presentation: Marketing Concept Glossary IV
Module-related marketing concepts and terms are presented. Visit the glossary for a quick review of the key terms from this week. You can also look up words in the glossary found along the left-hand navigation bar.
Companies have many different channels, or distribution options, to sell and promote their products and services. One of the key decisions a company needs to make is where its goods will be available for sale. This decision will inform channel marketing and distribution strategies. There are three overarching elements that a company uses to make the decision as to where to sell its products. The first is determined by the product price. Companies set prices based on the costs to make and distribute the product or goods and the percentage of profit the company chooses to make on that good. For example, an article on profit margins reports that iPhones have close to a 50% profit, Nike’s products yield about 43% profit, and 40% of every McDonald’s cheeseburger is profit (Sherman, 2013). The second element of consideration is the amount of sales support the product will need. For example, if the product is something like salad dressing purchased from the supermarket, it is considered to be self-service, whereas if the product is something more complex or the consumer needs additional information to use it, such as a car or a Mary Kay cosmetic product, then the product requires a sales force. Finally, a company needs to review who the consumers are in the target market(s) for its product and make decisions about where and how consumers in this target market prefer to shop. The company then aligns its marketing choices with those consumer preferences.
Companies can choose to sell their products through a variety of channels including retail, wholesale, e-commerce (online sales via the internet), and m-commerce, that is, commerce using hand-held wireless devices such as smartphones and tablets. Retail sales include in-store locations and direct marketing. Direct marketing includes door-to-door sales, direct mail, and catalog marketing.
Once a company has identified the channel(s) through which a product will be sold, it needs to make decisions about the market channel to promote the product. For example, for an item that will be sold in a retail store, the company needs to consider packaging and in-store signage. It also needs to understand the characteristics of the retailers selling their goods to identify opportunities for preferred product placement and possible situations for sales promotions or coupon or discount use.
The video Pet Supply Shop Channels will cover the marketing channel strategies that the pet supply store is considering as it rolls out the new product. It will provide additional details about how companies make these decisions.
Complete the assignment as follows:
Using the product you chose for your discussion, analyze in detail how the product is sold through different channels. Although all products may not sell through all channels, ensure that you consider in-store, direct mail, email, social media, word of mouth, and online marketing channels for the product.
Using the Marketing Channel Analysis PowerPoint Template provided for this assignment, create a short presentation that demonstrates the use of these channels for this product by the company. Your first slide should describe the company’s marketing strategy. You should have one slide for each marketing channel discussed. A minimum of three channels should be discussed.
To complete this assignment, review the Marketing Channels Analysis Template and the Marketing Channel Analysis Presentation Guidelines and Rubric document.
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.