Learning Goal: I’m working on a data analytics project and need an explanation and answer to help me learn.
Data analytics is the process of examining data sets in order to draw conclusions about the information they contain. To prepare for this case, you will need to download Tableau to your computer. If you have not completed any of the prior data analytics cases, follow the instructions listed in the Chapter 1 Data Analytics case to get set up. You will need to watch the videos referred to in the Chapter 1, Chapter 2, and Chapter 3 Data Analytics cases. No additional videos are required for this case. Future cases will build off of your knowledge gained from these, and additional videos will be suggested. All short training videos can be found here.
In the Chapter 3 Data Analytics Case, you applied Tableau to examine a data set and create calculations to compare two companies’ liquidity. In this case, you continue in your role as an analyst conducting introductory research into the relative merits of investing in one or both of these companies. This time assess the companies’ return on assets and how that return is related to both profit margin and asset turnover.
You have available to you an extensive data set that includes detailed financial data for Discount Goods and Big Store and for 2012-2021. The data set is in the form of an Excel file available to download from Connect, under Student Resources within the Library tab. There are four Excel files available. The one for use in this chapter is named “Discount_Goods_Big_Store_Financials.xlsx.” Download this file and save it to the computer on which you will be using Tableau.
For this case, you will create several calculations to produce a text chart of profitability ratios to allow you to compare and contrast the two companies. You also will need to change data from continuous to discrete (see Chapter 3 Data Analytics case for more information on this).
After you view the training videos, follow these steps to create the charts you’ll use for this case:
Based upon what you find, answer the following questions:
A. What is the return on assets for Big Store (a) in 2012 and (b) in 2021? (Round your answers to 2 decimal places.)
B. What is the return on assets for Discount Goods (a) in 2012 and (b) in 2021? (Round your answers to 2 decimal places.)
To help determine why the relative profitability of the two companies has shifted over the ten-year period and to get a better company-to-company comparison, drag the second “pill”: (Year Dimension) to the left of the “pill”: (Company Dimension in the text chart).
C. The return on assets is a result of the profit margin and the asset turnover. Demonstrate this for Big Store in 2021 by showing that the profit margin times the asset turnover equals return on assets. (Round your answers to 2 decimal places.)
D. Analyzing the asset turnover ratios over the ten-year period, is Big Store’s asset turnover (a) generally increasing, (b) roughly the same, or (c) generally decreasing from year to year?
E. Analyzing the asset turnover ratios over the ten-year period, is Discount Goods’ turnover (a) generally increasing, (b) roughly the same, or (c) generally decreasing from year to year?
F. As of 2021, which company reports a more favorable return on assets and is this primarily attributable to its asset turnover or profit margin?
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