In a crisis, time is essential. The ability to quickly reach all of your intended audiences is crucial. Review the elements of emergency response planning (Chapter 11) and crisis management planning (Chapter 12). Consider the National Grid communication approach and the National Grid sample flyer. Describe the challenges of reaching those intended audiences quickly.
Using your workplace or school as an example, specify a real crisis scenario or imagine a potential scenario. Define the different audiences and communication approaches. For your scenario, what are the different audiences you would need to contact in the event of an emergency? What communication vehicle(s) would you use to reach them? Address the challenges of reaching those intended audiences quickly.
Textbook: The Handbook of Crisis Communication
Chapters 11 and 12
Library Article: Planning for a Crisis: Boston Bombing Highlights Need for Businesses to Have a Plan in Place
This article highlights the importance of contingency planning well before a crisis hits.
Video: Planning Well for a Crisis Ensures a Better Chance at Surviving—Kevin Welman
This video presents an interview discussing how to plan for a crisis.
Students may experience varying amounts of time for this resource to load, depending on the speed of their internet connection. This video is 6 minutes and 36 seconds in length.
Video: 7 Easy Steps for Crisis Communications Planning
This video gives a brief review on how to plan for a crisis.
Students may experience varying amounts of time for this resource to load, depending on the speed of their internet connection. This video is 3 minutes and 50 seconds in length.
Article: How Do You Rebrand Papa John’s When the Problem is Papa John?
Read this article regarding Papa John’s rebranding effort
This resource will be used in task 4-1.
Website: Huffington Post—Paula Deen Scandal
This website shows the proliferation of online commentary regarding the Paula Deen scandal. Read several of the additional perspectives on the scandal.
This resource will be used in task 4-1.
Website: National Grid
This website for electricity and national gas distribution describes communications regarding emergencies and longer term planning.
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