This research aims to find what type of window displays most attract gen-z (in an artistic perspective- focus on artistic window displays).
2. Literature review (include research gap)
– Art & Visual merch: Art infusion Effect, Recognisable Art vs Non-recognisable art + include other further relatable information
– Gen Z and Window display:
Differences between gen z and millennials e.g. values, behaviour
Research on Bandwagon Effect
Link bandwagon effect to genz eg. Follow celeb/influencer, follow trends
LINK TO WINDOW DISPLAYS
Background of window displays + art + artistic window displays
3. Framework + Hypothesis
** ALL REFERENCING MUST BE FROM A RELIABLE SOURCE EG. JOURNALS, PAST RESEARCH PAPERS, MINTEL, WGSN, MCKINSEY
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