In 3–4 paragraphs, analyze your entity’s existing social media presence and current Web site, addressing each of these components: a) Provide an explanation of your entity’s target audience; b) discuss the entity’s purpose(s) for using social media; c) provide an overview of the various social media sites the entity currently uses; d) discuss how often this company posts updates on these sites; e) describe areas where the entity is effective in its approach to social media; and f) discuss the strengths of the entity’s Web site.
In 2–3 paragraphs, discuss specific identified areas in which your entity could improve, based on these suggestions: a) Suggest the addition of more platforms to attract its target audience, offering specific guidance on which platform(s) should be added and why; b) suggest how a specific platform be used differently, including why the use needs to change; c) suggest a different cadence of posts to the various platforms (for example, is the entity posting too rarely or too often; include a specific breakdown of how often posts should be made and why); d) offer suggestions for ways to gain more followers (be specific on which strategies are more effective for which platforms); and e) offer suggestions for how to improve the entity’s Web site, and address the benefits of making these improvements
Finally, conclude your report by informing your audience of how adopting and implementing your suggestions will benefit them in the long run, supporting these claims with outside sources.
Encyclopedia, S. E. (1993). Article. In The new encyclopedia Britannica (vol. 38, pp. 745–758). Chicago: Publisher.
Lastname, F. (2003). Book title: Subtitle. Sterling, VA: Publisher Name.
Newspaper article without an author. (1993, July 15). The Washington Post, p. A12.
Wittkopf, B., & Shaw, M. E. (2003, Fall). Article title from the journal. Journal Name, 43(2), 18–22. doi: 10:109.0932.9385.09
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